Bracing Your Brand

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Online Heat Tracking TestHave you seen a map like this before?

If you are familiar with this sort of diagram, an eye-tracking test may come to mind - but its not one of those. This is a test you can run on your own websites to map and count your visitor’s clicks.

I’ve just enabled this service on my website for the front page and am running a test as we speak. Feel free to load up the front page to see if you notice any effect that it has on your browser, computer etc.

In my opinion this test is perfect for corporate homepages and people looking to improve their conversion rates and website copy. With this service, you will be able to see if your users are getting distracted by something, whether they are clicking the end goal, or even if they are clicking your recommended links. I recommend you try them out here - they’re called Crazy Egg.

I’ll keep you updated with how the test goes. In the meantime though, enjoy the rest of the site.

Posted by Robert Kingston on Sunday, January 28th, 2007 at 3:09 am. Category: Miscellaneous, My Projects. Comment Feed: RSS 2.0. Leave a Comment below, or a trackback from your site.

6 Responses to “Run Your Own Online Heat Tests!”

  1. Thanks for checking Crazy Egg out. We’d love to hear more about your experience, once you’ve had time to play around.

    Hiten

    Hiten Shah

  2. No worries Hiten, I’m a sucker for these sorts of tools! I’ll post up my results when the test is finished.

    Robert Kingston

  3. Am I missing something Robert? From what I can tell it tells you which links were clicked. I’ve been using a free servcie called statcounter for a few years now and it can show me stats of what was clicked, what keywords were used to google me etc. Can it track a mouse before a click?

    Ed Roach

  4. Well, it doesn’t show you where the mouse moved (as useful as that would be - do you read with your mouse cursor too?), but it does show you the exact location where your users clicked, what links they clicked etc.

    I suppose it’d be most useful if you had an un-intuitive layout and you wanted to test whether people could navigate your website easily or they were clicking in the wrong places. Also, it helps to demonstrate visually where people are looking. If, for instance you have 3 links to one page, you could find out hich links recieved the highest CTR or click-through rate.

    So far, I haven’t found it to be very effective on my blog, since most of my visitors enter my site without seeing my homepage (the only page I have CrazyEgg monitoring) and of those visitors, you need a lot of ‘Clicks’ to see a proper trend. No doubt, that sites with fewer links will yield a more useful result but beggars can’t be choosers. Nevertheless, you can always give it a go Ed. It’s free to use as long as you don’t need to measure more than 5000 visitors per month. At the moment though, I’m going to be lucky to hit half that!

    Robert Kingston

  5. or you can use the ViewFinder Heatmap service, is an artificial intelligence service which simulates human visual attention and creates an attention heatmap.

    https://www.feng-gui.com

    feng-gui

  6. Does it track muse movement or something? That’d only work for people who read with their mouse wouldn’t it?

    I’d be interested to try anyway.

    Robert Kingston

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