Here’s something that many people tend to discount in the Search industry - Yahoo.
I was checking out the stats for one of our websites today which I had been optimising about two or so months ago. I hadn’t noticed too much of a rise in traffic but I did see that traffic had been increasing, slowly but steadily since my tweaks. To investigate further I did some digging around in Google Analytics and found that Yahoo and Live (well, not really Live) were sending us decent traffic for once! Take a look at these graphs:
However, it’s quite easy to see who the real breadwinner is here. Just take a look at what Google gave us over the same period, will you…
Regardless, Yahoo’s contribution of traffic to our site is still not to be sneezed at. Of the 2,100 visitors it sent us, they accounted for 16,000 page views that period. This is all up from a trickle of traffic which they used to send our way. Here are some of the things I’ve done which may have impacted the way they rank our site in their SERPs:
- Added Content relevant Headings to pages
- Added XML and TXT site maps
- Improved the internal linking structure with a HTML based sitemap consisting of less than 100 links per page.
- Tidying up the code on the site a little.
I can’t say for sure whether these changes did anything, but I have no other explanation for the rise in organic traffic. What do you think?
Do you use ‘Yahoo!’?