Bracing Your Brand

Internet business and marketing with Robert Kingston


It’s becoming increasingly difficult to build and nurture a solid identity today. Even with Web 2.0 media it is growing in difficulty as other experts and companies start blogging about their practices and experiences. However, that is no reason to be deterred…

With half a spine and some know how in your chosen field, you can foster respect around your name all by yourself!

‘So what’s in the blogosphere for me?’ you ask. Well here are a few of the benefits which I have found…

1) You are associated with other experts in the field.

When people see you interact and kick up some banter with other industry experts, they immediately assume you’re on the same level. It’s a unique part of branding that people don’t usually watch for when promoting their brand.

2) When people visit your site, you are the guru whilst they read your words of wisdom.

Naturally, since you’re talking from the stage (so to speak), people will give you the power to communicate your message. The more they read you and put you in the position of the ‘guru’, the more they will perceive you as one and respect your words of wisdom.

3) You’re easier for people to find with a veritable archive of information.

When you have tens or hundreds of quality articles under your name, people associate your name with the quality and quantity of your articles. Furthermore, if you have a large scope of articles, people will tend to come across you more in search engines. That’s actually how I found Yaro’s Entrepreneur’s Journey website.

4) You can easily have similar reach to that of a magazine.

When you’re glorified by thousands of visitors every month, you’ve got some serious reach. By posting quality content, your readers can even post about you and act as social proof to your skill and level of influence.

5) You can carefully plan and re-think your response and plan of attack.

Unlike traditional media, you are able to control social media to a greater extent. You can choose whether to post a response to your readers, post comments on their blogs and carefully maneuver the language you use to communicate your personality and point of view majestically.

So, if you’ve been blogging for a while now with little results, don’t be discouraged. Keep at it and find other ways to promote your blog, improve your blog and continue to build your personal brand in a positive way.

Posted by Robert Kingston on Tuesday, January 16th, 2007 at 7:46 am. Category: Personal Branding, Social Media. Comment Feed: RSS 2.0. Leave a Comment below, or a trackback from your site.

5 Responses to “5 Reasons Why Blogging Is Good For Your Name”

  1. I agree with every one of your points Robert. Blogging also gives me information. When I first started, I wondered what in the name of God am I going to write about? My goal is at least one post a week. Visiting different blogs and participating in discussions, inspires me to no end. When I sit here staring at a blank page, I just pop over and a few other favorite blogs and see what the chatter is and from here I am off and running.

    What I believe I have at my finger-tips is a wealth of knowledge and expertise to draw on. I am amused by patterns of articles such as: List themes, like Robert is doing with this post. It seems most blogs have a list for something or other. It has the desired effect of surrendering free information on something you are passionate about.

    I like inserted graphics. I’m tossed on multiple links. I find them tempting, when all I really want to do is continue reading the post. But the darn links keep calling out to me. (I usually check them out when I’m through reading).

    I consider the ‘read more’ link. A lot of times I don’t read on, so I have to wonder if they are a good idea. The author has me, but then takes the risk of losing me if I am distracted by the next post below.

    Regardless, I find blogging to be invigorating and addictive.

    Ed Roach

  2. Hey Ed,

    It’s interesting reading what you say about links, pictures and ‘Read-More Links’. I never considered the fact that Read-More links might be such a deterrent to people reading my posts, it’s definitely something I should consider though.

    I had always believed in giving the reader a taste of all the articles on offer - not to shrink the scrollbar or hog valuable space.

    As for pictures, I’m a huge fan also. I find they eliminate the monotonous spectacle created by long pages of text.

    About links - totally agree. In fact, I believe thats why those sales letter pages have such a huge conversion rate - none of the links deviate from the pages in the sales process - Users don’t have a chance to leave the site except through buying the product/service.

    Just take a look at this site:

    Or even better, this one actually teaches you something:

    Have a good read and enjoy your blogging, Ed.


    Robert Kingston

  3. Robert those links were great. They address a question I’ve always asked myself. Does that cheesy layout style with all the yellow highlights, big honkin’ lettering and a never-ending scroll actually work? Do people actually but from these letters? Frankly they look like snake oil sales to me. I simple don’t trust such a crass presentation.

    I was at a site last week called the rich jerk and he droned on and on about how wealthy he was all in this same familiar style - yellow highlights and all. The web makes it so easy to sound legit, but I wonder if any readers out there have genuine stats on the success rate of this style. is great. Did you send in 5 bucks? I don’t even trust the parady. As a designer, I have a hard time buying wine with an ugly label. When I was in high school I used to buy albums (vinyl things with music) because of the label. It is how I discovered Virgin Records’ artists Tangerine Dream. The label was designed by Roger Dean.

    Any way, I’d be curious on your thoughts about this.

    Ed Roach

  4. I just noticed that you’ve linked my website AND blog, thank you kindly.


    Ed Roach

  5. No worries Ed, your sites are too useful for my visitors to ignore!

    Robert Kingston

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