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Bracing Your Brand

Internet business and marketing with Robert Kingston

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Managing 3GN Media Forum

June 13th, 2007

Managing the 3GN Media forum since June 2007Yep - another forum to manage. It’s called 3GN Media and it’s a site dealing with all things entertainment. Once again, this is one of Yaro’s sites which I’ll be managing. He bought it last week and I’ve been busy making changes and adding things to help improve the site.

Initially when he bought the site, we thought it’d have a bit more traffic than was advertised but nevertheless we’ve taken it as a challenge. After spending almost an entire week on this forum, I’ve come to some conclusions about becoming a forum’s Admin.

It seems there are three stages you go through when you take to a new forum. Read the rest of this entry »

Yaro Starak is gearing up to release his Blog Profits Blueprint - a kind of sneak peak about what you will get when you sign-up to his Blog Mastermind program.

I’ve watched Yaro move throughout the launch process and I’ve even had a peep inside of the blueprint!

I’ve got to say it’s looking good - I can’t wait to get my hands on it, myself! With just over 30 hours till it’s released there isn’t too long to wait now…

The focus of the blueprint revolves around making money blogging. Whilst I’m not going to make money on my blog, I’ve thought about monetizing my other sites with blogs before. So this would no doubt be a nice card to put in my back pocket in case I chose to play it one day. In particular I’m keen to find out the exact blueprint that Yaro has made to develop a blog which makes money. So, learning things like pillar articles and communication channels and seeing the back-end of Entrepreneurs-Journey.com will be a welcome treat.

If you’d enjoy a passive income, like me, I suggest you check it out here.

Customer Loyalty at health clubs can be generated by management in many sneaky ways.Talking to my brother today, I was reminded about an unethical tactic that some companies (not all) might use to create repeat business. I’m not completely cynical but have you ever thought that your goals of weight loss might be being sabotaged by Jenny Craig just to keep you as a customer?

There are a lot of businesses which could be considered to be sabotaging your goals. Think about it. When Jenny Craig’s customers are finally thin, are they still going to be motivated to keep paying membership fees if they’re still thin?

Not likely.

So, how must Jenny Craig and other companies that are being accused of sabotaging their customers, deal with such a problem? Simple - Prevent your customers from attaining their goal (desired state). See this little graph:

Customer Loyalty and Repeat Purchasing can be inspired through innovation.When customers have reached their desired state, they lose motivation to continue with the service. The idea to inspire repeat purchases is to keep rising customer’s desired states, by innovating, sabotaging them, changing their motivations and values and making the rest redundant.

Are there any businesses you know of that could sabotage their customers?

Where do you draw the line?

Thanks to Yaro Starak, I’ve been introduced to the new raving plugin - Top Commentators.

For those of you who have no idea what this plugin is about, it’s purpose is to reward people who comment on my blog for their time and for adding their thoughts. I’ve noticed a lot of other blogs out there that have installed this plugin recently and are getting a lot more participation in their posts.

When Yaro got me to install the plugin on SmallBusinessBranding.com, I figured I’d test it right here first. It’s looking good so far and it installed seemlessly with just a few minor changes to the code.

Hopefully, this will encourage more of you lurkers out there to speak up and receive some high quality back-links to your page now. I predict this will encourage people who don’t normally comment to trial it and become used to posting on others’ blogs.

Has anyone else installed this plugin? If so, how are comment numbers coming along?

I read an interesting article on Customer World about strategies for companies to use User Generated Content (UGC) in the travel industry. I’m not really fussed about the travel industry but I think this article has some juice for a lot of companies out there. For those who haven’t seen or heard much about user generated content, it’s all around us on the internet - from every video mock-up on YouTube to all those blogs out there that people are commenting on - people are making content on sites around the world every day which help to influence company reputations. In addition to this, the high level of interaction between companies and consumers using UGC are helping to create rock solid relationships.

The article I read on Customer World outlined three strategies for making use of user generated content based on two variables - control and exposure. You could have a high level of control and small level of exposure, such as at https://direct2dell.com/one2one/ with their single blog for talking about Dell’s news, products and services. You could have a 3rd party Site devoted to your company like https://www.civfanatics.com/ and have no control over what the site says about your company. You could have a mix between the two by offering forums, chances to review products, links to peoples websites and integration with 3rd party sites just like https://www.amazon.com/. Otherwise, if you’re not going to use any of those strategies, you won’t get a lot of attention through UGC - such is the case with my uni https://www.qut.edu.au/.

  Low Exposure High Exposure
Low Control Not Aware of or Using UGC (e.g. https://www.qut.edu.au/) Leave 3rd party Blogs and Forums to produce UGC (e.g. https://www.civfanatics.com/)
High Control Make Company’s internal operations responsible for UGC production (e.g. https://direct2dell.com/one2one/) Integrating company‚Äôs web presence with 3rd Party UGC (e.g. https://www.amazon.com/ with their user reviews, websites and affiliate programs)

Read the rest of this entry »