Bracing Your Brand

Internet business and marketing with Robert Kingston


I Sold My First Website

August 2nd, 2007

That’s right, I finally sold my first website.

You may recall back a few months ago, I bought some domains but decided not to bother using them at all. Instead of leaving them to sit around and accumulate dust I figured it would be much more constructive to develop them and accumulate Page Rank.

With most of my links centered around marketing and branding, I set about making a general site about personal branding to see how quickly I could get it listed in Google with a decent Page Rank.

All in all, it took about a day or two to get listed and before the end of the month it had reached PR3. I figured that way, with a domain linked to a website which Google had ranked well, I could sell it to someone who found a use for it.

One man found it useful and I sold it to him for a reasonable price. Good luck with the new domain mate!

Try, Try Again

March 31st, 2007

I’ve taken the auction down for my domain over at site point.

It just wasn’t working out the way I had planned it to - for one, I wasn’t getting many page views on the ad and secondly I couldn’t compete with similarly effective names which also had a page rank. I’ve since welcomed this slap on the wrist and I’ve decided to develop a site over the top of the domain.

I’m going to be throwing up very basic content which I have really put no thought into but I’m hoping this will raise the Page Rank for the domain so I can sell it at a nicer price than just $80USD.

So far things are progressing well with the site and I managed to get it listed in Google after a short two days. I’ve sent it as many high quality back links as I possibly could and Yahoo has so far reported to have seen 23 inbound links to the site. Since I only bought one year’s worth of hosting, I don’t have a lot of time to build this site up until I need to sell it or renew the space. I know that it’s a long shot but hopefully I can reach a PR3 by the time the next PR update comes along.

Now here’s my question to you: What is the best place to buy/sell domains at? Does anyone have any recommendations as to how I can build a site up to sell it online? As I’m pretty new to the domain marketplace I’m mainly interested in learning about the workings of it… although, thats not to say that I’m not up to make a couple of bucks either (I’d like to head to New Zealand sometime in the summer and a couple of bucks could just pay my air ticket).

So far, I’ve discovered a couple of things when selling a domain at Site Point:

  • Find out what similar sites/domains are selling for.
  • Find out what is important to people buying domains (often times a good name doesn’t do it)
  • Is your domain name selling at the right time? (If you bought in the 90’s it wouldn’t have gone for as much as it would today)
  • What metrics do people look for on a site. Don’t tell me that this doesn’t have an effect on domains as people still record traffic for “typo domains”.
  • Copy Matters. Catch their attention, convey the strong points and sell them on benefits.

Anyway, if you’d like to help my cause, feel free to send back links to


OK, I decided to sell the domain name. I figured it’d be a lot better for me to sell it for a good price than waste my time re-branding this site whilst I’m rather hectic. If you’re interested, Checkout the auction over at site point by clicking the link below:

View Auction

I’m never a fan of auctions as they really unnerve me. It’s almost scary I’ll lose it. Feel free to ask me any questions on there or in here.


Hi guys,

You’ve got to help me. Today after talking with some friends of mine and reading Ed Roach’s post on re-branding - I decided to buy a domain to re-brand this site. Sure enough I went ahead and purchased a domain right off the bat after some thought and with a good strategy in mind. I figured if I got a good enough domain name, I could swap my site onto the new one and sell

Well… it wasn’t that simple.

I set out to find a good domain with a couple of points in mind:

  1. Keep It Short
  2. Keep It Simple
  3. Make It Somewhat Related To The Content
  4. Get a Dot COM
  5. Make it Memorable

After a short while I came up with some good words which could be used for my domain. I did some searches, checked to see what was free and I found one which stuck with me.


I snapped it up on hoping that I could set it to point to this site and sell I was pretty happy with myself as I got it valued at $500-$750USD! Now, when you have a cracker of a domain like that, it reflects on your website as people make judgments about the effort you put into your website based on your domain. So, not only would this be easier for ME to type in, it’d have a demonstrable effect on visitors to my website. Things were rather swell.

The day passed by and I began to think about how I was going to set this domain to point to my site. Several ugly realities started to get the better of me:

  • I’ll lose all my backlinks to my site!
  • I’ll have to change my email addresses at all my sites!
  • I’ll lose my Pagerank and my Alexa Ranking!
  • What about that softspot I’ve always had for as my first ever domain name?

I’ve been faced with a tough choice and I’m still not sure what to think. I might talk with my friends and hear what they have to say about it. From what I can see I have two choices - (a) I should the new domain name and re-brand this site from scratch OR (b) keep my original domain name and stay on

If I don’t decide to keep it, I might sell it on Sitepoint. Let me know your thoughts… I could be making a big mistake.